Case Study: Virtual US Bank (financial services company) achieves a unified next‑gen digital platform and slashes loan origination time with Cognizant

Virtual Bank Creates Next-Gen Customer Experience

Virtual US Bank, an online-only financial services company, had rapidly grown by adding five distinct lines of business—account origination, auto finance, dealer interface, mortgage services and investments—that operated in silos. Outdated third‑party systems, antiquated dealer tools and limited visibility created inefficiencies, revenue leakage and a poor customer experience, so the bank engaged Cognizant to lead an enterprise-wide digital transformation and build a single next‑generation platform.

Over a four-year engagement Cognizant modernized the auto‑finance backbone, introduced new third‑party platforms, delivered a tablet-based dealer interface, staged mortgage integrations that generated 40 jumbo loans in seven months, and accelerated investment onboarding. The teams consolidated 1,200+ interfaces into one portal, migrated more than 11 million customers, reduced account origination from 3–4 days to 3–4 hours, rolled solutions out to 55,000 dealers in three months, and launched conversational AI and online brokerage capabilities.