Case Study: The Football Association achieves inclusive digital football education with Cognizant

The FA increases page views by 74% with Cognizant

The Football Association (The FA), the governing body for football in England, faced the challenge of transforming its online education platform into a more accessible, inclusive, and welcoming destination for coaches at all levels. They partnered with Cognizant to overhaul the England Football Learning hub, moving away from a linear, prescriptive system to better support their "Football for All" vision.

Cognizant designed and delivered a personalized, intelligent learning hub using the Sitecore CMS, featuring tailored learning paths, a "LinkedIn for coaches" networking tool, and an intuitive interface. The solution drove exceptional results for The FA, including a 74% increase in average monthly page views, 640,000 new educational enrollments, and 180 days of manual effort saved annually through automation.

The Football Association (The FA)