Case Study: The Football Association boosts active fan accounts by 335% with Cognizant

The FA increases active fan accounts by 335% with Cognizant

The Football Association (The FA), the governing body for football in England, faced the challenge of engaging millions of football participants in a personalized way. To achieve this, they needed a large-scale digital transformation to modernize their outdated technology ecosystem and become a data-driven organization. They appointed Cognizant as their long-term digital transformation partner to guide this reimagining of their digital capabilities.

Cognizant embedded over 250 associates within The FA to implement a full business engineering program. The solution included building new digital products like EnglandFootball.com and a robust data analytics platform on Microsoft Azure Synapse. This partnership resulted in a 335% increase in active fan accounts to 6.1 million, 9.5 million user interactions in the first year, and a record 94% customer satisfaction rating, comprehensively exceeding all key objectives.

The Football Association (The FA)