Case Study: Major Virtualization Company achieves 500% increase in orders and $250 average subscription revenue boost with Cognizant

Subscription Licensing Unlocks Spike in Technology Orders

A major virtualization software company partnered with Cognizant to move beyond expensive perpetual licenses and introduce a subscription payment model. Changing to subscriptions required new pricing, billing, support and underlying technology, so the client engaged Cognizant to implement the S3P subscription billing system and create a transition plan to unlock recurring revenue.

Cognizant took end-to-end ownership of the subscription process, implementing usage billing, discounting, automated renewals and support for complex workflows, enabling a hybrid consumption model that preserved on‑premises options while adding SaaS‑style flexibility. The result: a 500% increase in orders, about $250 average increase in subscription revenue, easier integration of new products and services, and ongoing support for customer onboarding and new offering launches.