Case Study: Leading Financial Firm achieves $200M in cardholder savings with Cognizant's social-integrated loyalty solution

Social Media Unlocks Millions in Savings for Credit Card Holders

A leading financial services firm engaged Cognizant to integrate its credit‑card loyalty program with Facebook and Twitter to improve targeting, advertising and customer sentiment insights. The initiative was a first‑of‑its‑kind effort that required overcoming significant technical and integration challenges to connect disparate data sources and enable social‑driven engagement.

Cognizant augmented the client’s integrations, built a shopping‑cart redemption experience to convert loyalty points into currency for social offers, and developed a scalable universal template for the company’s data repositories. The six‑month rollout enabled personalized offers based on users’ and their friends’ social interests, drove higher redemption rates and has saved card members $200M to date.