Case Study: Takeaway.com achieves a mobile-first brand overhaul and seamless ordering with Cognizant

Optimized Mobile Brand Experience Delights Customers

Takeaway.com, a fast‑growing food‑ordering platform processing over a million orders monthly for 5,500+ restaurants in 10 countries, needed to evolve from a simple intermediary into a modern, distinctive brand while optimizing its website and apps for rapid international expansion. The core challenge was refining brand values and a new identity without losing the company’s essence, and improving digital experiences—especially for mobile users.

Cognizant simplified Takeaway.com’s logo and rebuilt its web and mobile experiences with a mobile‑first approach, adding advanced search and filtering, Google Maps for locations and delivery estimates, Food Tracker delivery status, user history and push notifications, plus third‑party payments via ING. The result was stronger brand recognition across online and offline touchpoints, a more personalized user experience, seamless re‑ordering and improved readiness for international growth with mobile customers front and center.

Takeaway.com