Case Study: U.S.-based Global Apparel Manufacturer and Retailer achieves 300% expected ROI and a consumer-centric Digital Store of the Future with Cognizant

Opening the Door to Millennial Consumers With the Digital Store of the Future

A U.S.-based global apparel manufacturer and retailer engaged Cognizant to capture millennial consumers by transforming its customer experience through digital innovation. The retailer needed a consistent, digitally enabled brand experience across channels, brands and store formats to boost brand awareness, revenue, customer satisfaction and efficiency across its complex global enterprise.

Cognizant created a Digital Store of the Future (DSoF) strategy—defining the vision, business objectives and a five-year capability roadmap that spans store planning, inventory, loyalty, payments and cross-channel digital interactivity. The program empowers store associates, creates a consumer-centric omnichannel experience and is expected to deliver measurable gains in engagement and operations, including an estimated 300% ROI in incremental revenue.