Case Study: ING Wholesale Banking boosts return visits and simplifies content access with Cognizant

Online Strategy Provides Easy Access to Content Increases Return Visits

Cognizant’s Mirabeau partnered with ING Wholesale Banking to tackle a fragmented online presence that made it hard for CFOs, treasurers and senior consultants to find relevant services and insights. ING needed a single, content-driven, responsive platform with integrated newsfeeds and localized product pages to replace separate “islands” of information and increase frequency of return visits.

Mirabeau implemented a responsive Umbraco CMS, developed audience personas, set up an editorial guide and quality-control process, and personalized content by country while integrating newsfeeds and consolidating service information into one space. The result was a modern, content-first digital platform that improved access to information, widened reach, increased customer engagement and boosted return visits.

ING Wholesale Banking