Case Study: Bike Rental Service Company achieves 80% faster city rollouts and reduced operating costs with Cognizant on Microsoft Azure

On the Path to Faster Growth and Expansion With Global Cloud

An urban bike-rental operator struggled to keep pace with rapid demand on a fragmented legacy platform: launching in a new city took more than four months, maintenance costs eroded margins, and the company lacked centralized administration, billing and subscriber insights—while needing reliable availability across markets in Europe and Latin America.

Cognizant built a Microsoft Azure–validated cloud and IoT platform that automates operations (remote upgrades, reservations, subscriptions, invoicing, support) and treats each station as a sensor for real‑time usage data. The solution cut new‑city rollout time from four months to two weeks (80% faster), supports 16 cities across Europe and Latin America, improves customer service and scalability, and significantly reduces maintenance costs.