Case Study: JSW MG Motor India achieves a seamless end-to-end customer journey with Cognizant

JSW MG Motor India launches 140+ dealer websites in one month with Cognizant

JSW MG Motor India, a new joint venture in the highly competitive Indian automotive market, partnered with Cognizant to establish a complete greenfield operation. The challenge was to rapidly launch scalable and integrated technical systems for manufacturing, marketing, and dealer management to achieve hypergrowth against established competitors.

Cognizant designed and implemented a complete end-to-end business process solution built on SAP ECC for manufacturing and SAP DBM for dealer management, integrated with the Adobe Experience Cloud for marketing. This resulted in a hugely successful launch where the MG Hector sold over 27,000 units in 45 days, with online sales surpassing offline. The scalable platforms handled 5,000 concurrent users and 3 million requests on launch day, enabling sold-out car launches in minutes and establishing JSW MG Motor India as a strong new brand.

JSW MG Motor India