Case Study: Loyalis achieves improved customer experience and more online applications with Cognizant

Improved Customer Experience Increases Online Applications

Loyalis, a specialist in income security and pension supplements, needed a website refresh that would replace complex navigation and cumbersome processes with a more visually appealing site and a simpler submission flow. Cognizant was brought in to help improve the customer experience and turn website visits into transactions through a more targeted, user-friendly design.

Cognizant, working through Mirabeau as part of Cognizant Digital Business, mapped the customer journey with service blueprints and redesigned the site around products, intuitive content, and easy-to-complete multi-step forms. The new process streamlined applications, reduced the need for privacy-sensitive information, and made maintenance easier, helping Loyalis increase online applications and improve visit-to-transaction conversions.

Loyalis