Case Study: Pharma Company achieves improved patient loyalty and treatment outcomes with Cognizant

Focus on Patients Not Just Prescriptions to Improve Outcomes

A large global Pharma Company needed a new patient-engagement strategy as healthcare shifted toward outcomes and patient experience, while complex insurance rules and an upcoming patent expiration threatened loyalty to its flagship drug. Cognizant partnered with the company, bringing expertise in specialty-drug marketing and patient engagement to help define the initiative and its service strategy.

Cognizant implemented an end-to-end patient support program with streamlined care coordination, connected information sharing across insurers, nurses, and pharmacies, and a mobile app to help patients manage treatment. The solution improved quality of life, reduced hospitalizations and overall healthcare costs, and strengthened adherence and loyalty, delivering measurable impact such as $3,000 in annual savings per patient, a 26% increase in days covered by the company’s drug, and 26% of health professionals prescribing more drugs through the program.