Case Study: Transavia achieves faster bookings and richer customer insights with Cognizant's Flight Search chatbot

Flight Search Chatbot Leads to Improved Customer Insights and Bookings

Transavia, part of Air France-KLM, faced a shift in customer behavior as travelers moved to mobile messengers like Facebook Messenger, WhatsApp and WeChat. To remain relevant and meet customers on their preferred platforms, the airline needed a fast, scalable way to serve chat-first users and capture richer customer interaction data beyond traditional human interfaces.

Mirabeau, a Cognizant Digital Business, built a Facebook Messenger flight-search bot that leveraged Transavia’s commercial expertise and Mirabeau’s design and analytics capabilities. Deployed in weeks, the bot drove immediate bookings, provided real-time dialogue and customer insights, and used analytics/machine-learning to continuously improve the experience — helping Transavia accelerate time-to-market, boost conversions and stay ahead of competitors.

Transavia