Case Study: Major Quick Serve Restaurant Chain achieves 10–15% increase in average check size with Cognizant's mobile ordering app

Digital Technology Making Fast Food Even Faster

A major quick-serve restaurant (QSR) chain partnered with Cognizant to accelerate its digital, omnichannel capabilities and give customers a mobile way to order food. The business needed a partner to help design and implement a scalable mobile ordering app and a broader digital strategy to drive innovation and future growth.

Cognizant delivered a phased digital vision using workshops, interviews and iterative agile development to build and test the app in rapid cycles. A 125-store pilot preceded a company-wide rollout; the app captures customer data to inform KPIs and improvements, supports multiple digital channels, and drove a 10–15% increase in average check size.