Case Study: Leading commercial vehicle manufacturer improves driver experience, reduces fleet risk and unlocks new revenue with Cognizant's Digital Marketplace

Digital Marketplace Offers a Better Driving Experience

A leading manufacturer of commercial trucks, buses, defense vehicles and engines sought to leverage vehicle data to improve operations and product performance but faced major industry headwinds — driver attrition, new federal compliance demands, stagnating revenues, rising costs — and limited ability to gather, cleanse and analyze IoT data at scale.

Cognizant designed and delivered an industrial information ecosystem and an industry‑first open digital marketplace that integrated vehicle sensors, telemetry, telecom and third‑party data with analytics, APIs and a driver app. The platform launched its first release as a paid service with monthly feature updates, enabling optimized routes, lower fuel and maintenance costs, improved driver experience and retention, reduced fleet risk and new monetizable revenue streams (targeting 50,000 subscriptions in six months and 500,000 in one year).