Case Study: Leading Insurance Company boosts agent sales and cuts policy issuance time 45% with Cognizant's LifeEngage platform

Digital Insurance Platform Puts Agents at the Center of the Buying Cycle

Cognizant partnered with a leading life insurer in India to tackle a market dominated by independent, often under‑trained agents and cumbersome paper processes. The insurer needed a way to quickly equip agents with the right information and tools so they could credibly sell complex life products and improve sales performance.

Cognizant deployed its LifeEngage platform to put agents at the center of the buying cycle—providing on‑screen guidance to build rapport, a rules‑based needs and risk assessment to recommend products, digital document capture and transmission, plus video and document management. The rollout significantly improved outcomes: conversion ratio changed by 64%, turnaround time from purchase to issuance fell 45%, and 10,000 agents were onboarded via tablet and web applications.