Case Study: Largest Beauty Product Seller achieves 138% ROI and faster time-to-market with Cognizant

Digital Asset Management Puts the Finishing Touch on Sales Optimization

A global direct seller of beauty products faced slow, costly distribution of marketing materials: its legacy system forced users to manually download/upload assets and physically ship hard drives between countries, delaying campaigns and inflating costs. The company engaged Cognizant’s assetSERV team to evaluate digital asset management (DAM) options and modernize processes across geographies and business units.

Cognizant performed requirements analysis and a proof of concept, then deployed a tailored DAM with a robust security and licensing model plus a custom module separating viewing from downloading so assets are visible globally while usage rights are enforced. The initiative reduced time to market and costs—138% ROI in year one—with $150,000 saved in annual shipping, a 70% drop in licensing penalties and a 10% reduction in time spent searching/editing assets.