Case Study: Global Auto Manufacturing Company achieves $10M+ in savings and global marketing efficiency with Cognizant's assetSERV DAM

Digital Asset Management Is the Driving Force for Agency and Marketing Efficiency

A global auto manufacturer reorganized its marketing operations—reducing advertising vendors from more than 70 to two—and needed to streamline thousands of marketing assets worldwide. To provide secure, flexible storage, management and access for a large, distributed user base, the company and its agencies selected Cognizant’s assetSERV digital asset management solution.

Cognizant implemented and configured assetSERV as the automaker’s central global repository, connecting agencies, employees, dealers and retailers; today 11,000+ users in 100+ countries access over 15 TB of assets (more than 8,000 daily accesses). The platform’s reuse and customization of graphics, voiceovers and video saved the company $10M+ in agency and production costs over three years, cut hours and local costs, and improved insight into asset investment and usage.