Case Study: Leading U.S. Luxury Retailing Company achieves 3X conversions and 25% product sales lift with Cognizant

Crafting a Bespoke Experience for the Luxury Shopper

A leading U.S. luxury retailer engaged Cognizant to deepen engagement with its highest-value customers after discovering the top 10% of buyers generated 80% of revenue. The retailer had already tested personalization (bringing in $2M in year one) but needed help improving performance, simplifying product deployments and creating a scalable, hyper-personalized digital shopping experience.

Cognizant combined market research, user data and retail expertise to design a sustainable digital strategy and build an application that quickly customizes online product experiences. The solution reduced time to market, increased sales per product and boosted engagement—personalized products delivered a $130 higher average order value, product sales rose 25%, and personalized shopping experiences converted three times better.