Case Study: Largest Food and Beverage Company achieves 33% reduction in field sales administration and 20% channel revenue growth with Cognizant

A Digital-First Approach to Customer Service Is Born from a Single App

Cognizant worked with a global food and beverage company that was burdened by a manual, paper-based customer onboarding and field service process. What began as a move to use iPads for enrollment quickly revealed a broader opportunity to create a digital-first customer service approach that could streamline sales pitches, enrollment and in-store servicing.

Cognizant digitized the entire sales workflow—tablet-optimized pitch tools, a mobile product catalog, in-store digital contract signing, embedded analytics and a touchscreen mobile planogram that ties placement to product performance. The transformation cut administrative time for field sales by 33%, drove 20% channel revenue growth, and saw 6,000 customers adopt the mobile planogram, while simplifying pitches and improving data-driven product placement.