Case Study: Lockton doubles meetings booked with Cognism

Why Lockton Switched From Lusha to Cognism to Drive Growth

Lockton, the world’s largest privately held US insurance company, wanted better prospecting data for its UK growth efforts in the life sciences sector. After struggling with poor data quality and a clunky experience from Lusha, the team switched to Cognism to identify target accounts and prospects, find accurate email and phone data, and support Salesforce-connected outreach.

With Cognism, Lockton’s SDRs used accurate contact data, SIC code filters, job-change signals, and Salesforce integration to build lists and reach the right people faster. The switch to Cognism led to roughly a 100% increase in meetings booked, rising from one to two per week, while saving Jack Hooper about 30 minutes to an hour a day and improving email response rates.

Lockton

Jack Hooper

SDR