Case Study: Lead Forensics boosts conversion rates with Cognism

Why Lead Forensics Chose Cognism as Its Global Data Provider

Lead Forensics, an industry-leading global MarTech company, needed a more reliable global B2B data provider. Before Cognism, the team was working with another large American data provider, but coverage in Europe and the US was often scarce and inaccurate, creating inefficiencies for sales.

Lead Forensics chose Cognism’s sales intelligence platform to support its sales team across the UK, Europe, and North America. With Cognism, the company improved conversion rates by 30%, accelerated team performance by 50%, and found the data quality strong enough to outperform other vendors in split tests, while also helping reduce churn and deliver consistently strong ROI.

Lead Forensics

Paul Thomas

Chief Executive Officer