Case Study: UserEvidence boosts cold calling pipeline 33% with Cognism

UserEvidence Boosts Cold Calling Pipeline 33% With Cognism

UserEvidence, a customer evidence surveying platform for GTM teams, was struggling with poor-quality US phone data from ZoomInfo, missing records, and limited accuracy for its mainly US-focused SDR outreach. To support cold calling across SDR, AE, and marketing teams, the company evaluated several prospecting data providers, including Cognism, Lusha, Apollo, and ZoomInfo.

UserEvidence chose Cognism after a bake-off showed stronger data coverage and accuracy, with a 98% match rate versus 72% for ZoomInfo and a higher call connect rate of 22% versus 14%. Using Cognism to enrich LinkedIn Sales Navigator lists and push contacts directly into HubSpot helped UserEvidence increase pipeline by 33% in 3 months, generate about 10 opportunities per SDR, improve cold call connect rates by 8%, and save around 10 hours per week on sourcing contacts.

UserEvidence

Evan Huck

Chief Executive Officer