Case Study: Ultima achieves ROI in 8 weeks with Cognism's intent data and direct dials

Ultima generates ROI in 8 weeks with Cognism

Ultima, a UK-based IT and services company, faced challenges in scaling their new cloud sales team due to poor CRM data quality and a lack of actionable contact information for prospects. They turned to the vendor Cognism for its sales intelligence platform, specifically seeking good data for new business, CRM cleansing, global data coverage, and high-quality intent data.

Cognism's solution provided Ultima with direct dials and intent data, which integrated directly with their LinkedIn Sales Navigator workflow. This allowed the sales team to connect with verified prospects more efficiently. The results were significant: Ultima achieved ROI in just eight weeks, with one deal covering the annual subscription. The dial-to-connect ratio improved dramatically, allowing reps to achieve their targets with only 30 calls per day instead of 150, which also greatly boosted team morale.

Ultima