Case Study: Expert.ai boosts connect rates and data accuracy with Cognism

The Compelling Reasons Expert.ai Switched to Cognism

Expert.ai, a global enterprise AI natural language software company, needed to consolidate its sales and marketing tech stack and improve data quality across key markets in North America and EMEA. After comparing Cognism with its previous provider, ZoomInfo, the team looked for a sales intelligence platform that could provide more accurate contact data, better coverage in target accounts, and smoother alignment between sales and marketing.

Using Cognism’s B2B data, Expert.ai built targeted account lists, found more relevant contacts for multithreading, and integrated the platform directly with Salesforce and Salesloft. The result was better data accuracy and a larger pool of prospects in target accounts, improved connect rates, and bounce rates of just 5%. Expert.ai also praised Cognism for its user-friendly interface, responsive support, and smooth transition with no business disruption.

Expert.ai

Mauro Visentin

Global Head of Inside Sales