Case Study: Tharsus achieves up to 60% open rates with Cognism

Tharsus achieves up to 60% open rates with Cognism

Tharsus, a UK-based advanced manufacturer of robotics and automation, faced a labor-intensive and unscalable lead generation process with very low email open rates of 2-6%. To fuel growth, they sought a sales intelligence solution and chose Cognism for its B2B data platform and native integration with their new Salesforce system.

Using Cognism's advanced filters and verified email database, the marketing team built highly targeted campaigns for specific sectors and decision-makers. This solution, integrated with Salesforce and Marketing Cloud, dramatically improved data quality and campaign personalization. As a result, Tharsus achieved email open rates as high as 60%, far above industry averages, and could request and receive new compliant data within 48 hours, making Cognism essential to their sales pipeline.

Tharsus