Case Study: SUB1 Improves Data Quality and Boosts Pipeline with Cognism

SUB1 Uses Cognism to Improve Data Quality by 80%

SUB1, a London-based data centre developer with a small sales team, needed a more cost-effective way to find accurate prospect data and reach key decision-makers such as VPs of Real Estate, CTOs, CEOs, and owners. Before using Cognism, SUB1 relied on lower-cost providers like Apollo and TAMI, but they lacked reliable contact data, especially mobile numbers, making it difficult to prospect efficiently and close multi-million-pound deals.

SUB1 implemented Cognism’s Browser Extension and Diamond Data®, using Cognism data for sales outreach and intent-based marketing. The result was an 80% improvement in mobile data quality, a 38% increase in email open rates, and reply rates rising from 2-5% to over 20%. Cognism also helped SUB1 create 4 opportunities in month 1, save 5-7 hours per week, and generate 7-figure pipeline revenue.

SUB1

Stevie Howlett

Director of Business Development