Case Study: Sparta Global Doubles ROI on Sales Tech with Cognism

Sparta Global Doubles Their ROI on Sales Tech With Cognism

Sparta Global, a UK hire, train and deploy firm with 750 employees, needed a more effective way to support marketing and sales outreach with accurate contact data. The team had been using sales enablement tools and was re-evaluating alternatives like Lusha, looking for better contact coverage, verified emails and direct dials, and a faster way to build targeted lists.

Using Cognism, Sparta Global’s marketing team built prospect lists from LinkedIn Sales Navigator, enriched them with verified contact data and intent signals, and supported sales campaigns more efficiently. Cognism helped Sparta Global triple the number of phone numbers versus Lusha, increase leads and contacts by 200%, double ROI on sales tech, save 8-10 hours per week, and achieve campaign open rates of 50-60% with fewer than 20 bounces on a 6,000-contact outreach.

Sparta Global

Jack Brewster

Digital Marketing Manager