Case Study: ROCI Agency boosts lead generation and booked meetings with Cognism

Scaling Effective Lead Generation for ROCI’s Customers

ROCI Agency is a small lead generation agency that helps creative agencies grow their business development, but founder Frank Whiffen needed a better way to scale prospecting without spending too much time manually sourcing leads. He turned to **Cognism** and its B2B contact database and sales data platform to find high-quality contacts and support more efficient outreach for his clients.

With **Cognism**, ROCI uses web app searches, event triggers, technographic filters, and compliant GDPR-ready data to build targeted campaigns and automate parts of the prospecting process. The result has been consistent performance across campaigns, with reported click-through rates of **8-15%** and reply rates of **4-7%** to **5-7%**, helping ROCI book qualified meetings more reliably while saving time on lead research.

ROCI Agency

Frank Whiffen

Founder