Case Study: Sales Confidence achieves a sold-out SaaS Growth conference and 104% engagement lift with Cognism

Sales Confidence - Customer Case Study

Sales Confidence, a fast-growing UK network for SaaS sales leaders and founders, faced its biggest test when organizing its first full-day SaaS Growth conference at London’s Olympic Park and needed to fill a 200+ capacity venue. To find the right SaaS decision-makers at scale, Sales Confidence partnered with Cognism, using Cognism Prospector and Cognism’s outbound email automation to build GDPR-compliant, multi-step campaigns targeted at ideal buyer personas.

Cognism used its 400 million business-profile database to identify and reach key decision makers, helping Sales Confidence run highly targeted email outreach that drove a 104% increase in engagement, 255% more website traffic during the campaign, 104 opportunities attributed to Cognism, and 20% of event attendees originating from Cognism leads — the venue sold out 14 days before the event. Sales Confidence credits Cognism’s data and tools as a crucial factor in the conference’s success.

Sales Confidence

James Ski

Founder and Chief Executive Officer