Case Study: SaleCycle saves 10 hours per rep each week with Cognism

SaleCycle saves 10 hours per rep each week with Cognism

SaleCycle, an e-commerce retention platform, faced a challenge where its new business team struggled with manual and time-consuming prospecting across multiple industries. Before using Cognism, reps spent excessive hours filtering through vast, unfocused data, a process described as making them "busy fools."

By implementing Cognism's platform and browser extension, SaleCycle empowered its sales team to refine target accounts, update contacts, and identify key decision-makers with a few clicks. The results were significant, with Cognism saving each sales rep 10 hours per week in manual effort and powering 60% of their planning and research time. This allowed the team to create data-driven, logical go-to-market plans and improve alignment between sales and marketing.

SaleCycle