Case Study: Frank, Bright & Abel speeds up prospecting with Cognism Salesforce integration

Reducing Prospecting Time With Cognism's Salesforce Integration

Frank, Bright & Abel is a London-based brand communications agency that wanted to widen its opportunity base and reduce the time spent on manual prospecting. Before Cognism, the team relied on word-of-mouth, events, an email list provider, and LinkedIn Sales Navigator, but struggled with low lead volume, time-consuming list building, database cleansing, and one-by-one follow-ups.

With Cognism’s B2B data and Salesforce integration, Frank, Bright & Abel bulk exports targeted contact lists directly into Salesforce, feeds them into Pardot campaigns, and uses job title filtering plus Cognism Enrich to keep records fresh. Cognism helped the agency achieve a 97% email deliverability rate, grow campaign lists from 5,000–6,000 to 15,000–20,000 contacts, triple lead generation to 300 leads, and significantly cut prospecting admin time.

Frank, Bright & Abel

Michael Coleman

Business Development Director