Case Study: Redgate achieves a 42% increase in pipeline with Cognism

Redgate Achieves a 42% Increase in Pipeline With Cognism

Redgate, a UK-based database DevOps solutions provider, needed better ROI tracking and more accurate mobile data to support its sales development team. With Cognism as its data provider, Redgate was also looking to improve access to harder-to-reach personas like IT Directors across its core markets in the UK, Ireland, Nordics, and Middle East.

Cognism helped Redgate build targeted persona lists, verify direct dials, and feed contacts into Salesforce and Salesloft workflows. The results included a 42% increase in EMEA BDR pipeline, a 30% conversion rate, more than 200 meetings booked, connect rates rising from 8% to 11–12%, and 3–4 minutes saved per call by bypassing switchboards.

Redgate

Jordan Veglio

Global Sales Development Leader