Case Study: Invest Ottawa achieves 60% increase in startups hitting revenue goals with Cognism Prospector

Prospecting Golden Leads at Invest Ottawa

Invest Ottawa, the economic development agency and startup incubator working to make Ottawa Canada’s most innovative city, faced a common challenge: getting its portfolio companies to find and engage their target audiences quickly. The team spent significant resources building prospect lists that were often poor quality or out of date, so they trialed Cognism’s solution, using Cognism Prospector to improve outreach and audience targeting.

Using Cognism Prospector with built‑in analytics and a Salesforce integration, Invest Ottawa created customer personas, found thousands of targeted prospects, automated and A/B tested initial email outreach, and scaled campaigns rapidly. The Cognism deployment doubled SDR and biz‑dev lead generation, cut lead‑generation time by 52%, produced a reported 232% increase in conversion rate, helped generate over 250,000 prospects, and contributed to a 60% increase in startups hitting revenue goals.

Invest Ottawa

Vahid Sadr

Marketing Analyst