Case Study: Precoa boosts sales engagement and reaches decision-makers with Cognism

Precoa books 10 meetings and verifies 15-20 direct dials with Cognism

Precoa, a US-based leader in pre-need funeral sales and marketing, faced a significant challenge in reaching busy funeral home owners and decision-makers directly, often getting blocked by gatekeepers. This hindered their business development team's ability to make initial introductions and secure new clients. To overcome this, they sought a sales prospecting tool from vendor Cognism.

Cognism provided Precoa with its Diamond Data® service, which supplied verified direct dial phone numbers and emails. This allowed Precoa's team to contact decision-makers directly, reducing email bounce rates and enabling effective outreach via SMS. Using Cognism's solution, the team booked numerous meetings and secured prospects with an average deal value of $1 million, significantly scaling their business.

Precoa