Case Study: Plandek streamlines sales and improves data quality with Cognism

Plandek improves data quality by 85% with Cognism

Plandek, a software development analytics platform, faced challenges with manual prospecting workflows and poor data quality from other providers, hindering their outbound sales and marketing efforts. They turned to Cognism's sales intelligence tool and data services to better target their ideal customer profile and improve their processes.

By implementing Cognism, Plandek automated and optimized its sales and marketing operations. The solution provided high-quality, up-to-date data, leading to an 85% improvement in data quality and a consistent 95% email deliverability rate. Cognism's intent data and bulk export capabilities also contributed to a 52% increase in conversion rates, significantly accelerating the company's prospecting efforts.

Plandek