Case Study: OneUp Sales closes 60% of deals with Cognism

OneUp Sales closes 60% of deals with Cognism

OneUp Sales, a UK-based sales productivity software company, faced challenges with non-compliant and inaccurate data from their previous lead generation provider, Lusha. This resulted in irrelevant leads and the risk of contacting individuals registered on the CTPS opt-out list. Seeking a more reliable and compliant B2B contact database, they turned to the vendor Cognism for its sales intelligence platform.

Cognism provided a highly accurate and compliant database that integrated seamlessly with OneUp's HubSpot CRM and Salesloft. Using Cognism's technology filter to identify target accounts and its direct mobile numbers, OneUp achieved an 89% phone number accuracy rate. This solution enabled them to close 60% of their deals using data from Cognism, significantly improving their outreach efficiency and overall sales results.

OneUp Sales