Case Study: Kinaxis achieves 5.7% of MQLs with Cognism

Kinaxis generates 5.7% of MQLs with Cognism

Kinaxis, a leading supply chain management software firm, faced a challenge obtaining accurate sales intelligence data for its marketing and sales efforts in the EMEA and APAC regions from its existing providers. To fill these data gaps and generate high-quality leads, the company turned to Cognism for its B2B data services.

The solution involved integrating Cognism's data platform with Salesforce and using it alongside LinkedIn Sales Navigator to source and sync contacts. This provided Kinaxis with highly accurate data, including verified Diamond Data® contacts. As a result, Cognism generated 5.7% of Kinaxis's marketing qualified leads, a higher percentage than their other vendors, demonstrating the superior quality and effectiveness of the data provided by Cognism.

Kinaxis