Case Study: Durhamlane achieves 3x higher conversion rates with Cognism

Increasing Conversion Rates by 3x With Cognism

Durhamlane, a revenue acceleration specialist in the outsourcing/offshoring sector, needed a better way to support its SDRs with accurate, compliant B2B contact data. Before Cognism, the team relied on fragmented data providers and manual list-building, which led to stale information, limited prospect detail, and wasted time calling office numbers.

With Cognism’s premium B2B data platform, Durhamlane could enrich client-provided lists with direct dials, mobile numbers, email addresses, and trigger-based filters like funding and hiring signals. The result was a 3x increase in conversion rates, 50–60 calls per day on average, and faster access to decision-makers; Durhamlane also reported booking 249 meetings across 40 clients in July 2022, showing a clear boost in sales productivity and client satisfaction.

Durhamlane

Ryan Iddon

Team Leader