Case Study: Precoa boosts sales outreach and bookings with Cognism Diamond Data®

How Precoa Optimises Sales Performance with Cognism’s Diamond Data®

Precoa, the national leader in pre-need sales and marketing in the US, needed a better way for its Business Development team to prospect funeral homes and reach decision-makers directly. Before using Cognism, reps were relying on Google searches and website details, often ending up with incomplete information, generic inboxes, and gatekeepers that made it hard to connect with owners and managers.

With Cognism and its Diamond Data® B2B database, Precoa could build targeted company lists, identify the right contacts, access verified direct dials and emails, and use SMS as an outbound channel while staying GDPR compliant. The results included higher engagement, fewer email bounces, at least 10 meetings booked, and 15–20 Diamond-verified direct dials and emails requested, supporting prospecting for accounts with an average deal value of $1 million.

Precoa

Cody Federmann

Regional Director of Business Development