Case Study: Plandek streamlines sales and improves data quality with Cognism

How Plandek Streamlines Prospecting with Cognism’s Chrome Extension

Plandek, a software development analytics platform based in London, needed a better way to support outbound sales and marketing. As the team expanded prospecting efforts across multiple regions, they needed reliable B2B data, stronger enrichment, and a more efficient way to manage lead generation and target the right decision-makers.

Using Cognism’s B2B data, Chrome Extension, and WebApp, Plandek improved data quality and enrichment by 85%, achieved a consistent 95% email deliverability rate, and increased conversion rates by 52%. Cognism also helped Plandek hyper-target its ICP, use intent data to prioritise accounts, and remove manual workflows by enabling bulk exports of up to 5,000 contacts, saving significant time for sales and marketing.

Plandek

Michael Wong

Head of Marketing