Case Study: Openprise boosts outbound efficiency with Cognism

How Openprise Uses Cognism to Maximise Outbound Efforts

Openprise, a revenue operations data automation platform, needed better-quality contact data and more reliable sales intelligence than what it inherited from ZoomInfo. Its SDRs were frustrated by inaccurate phone numbers and a poor user experience, which limited the team’s ability to prospect effectively.

Using Cognism’s B2B data, Enhance, API, and LinkedIn URLs, Openprise was able to enrich CRM records, source more prospects, and improve outbound efficiency alongside CopyAI. Cognism influenced 72–77% of opportunities and 86% of open late-stage deals, and it sourced 56% of Openprise’s closed/won deals over the last year.

Openprise