Case Study: Newable achieves a GDPR-compliant database and targeted high-quality leads with Cognism

How Newable built up a GDPR-compliant database and discovered new leads with Cognism

Newable, a UK-based financial services company that supports growing British businesses, faced fragmented customer data—kept in separate Excel sheets and only recently moved into Salesforce—leaving large gaps and GDPR compliance concerns. To address this, Newable turned to Cognism and its data solutions to help consolidate and cleanse their contact database.

Cognism deployed Cognism Prospector and a Salesforce integration, enabling quick onboarding, sharper audience segmentation, and the creation of a GDPR-compliant contact database. Using Cognism, Newable’s events team identified and engaged 5,000 leads for a single Angel investment event, yielding 16 new investor sign-ups, while overall improving the ability to find and target senior-level prospects.

Newable

Ruth Collier

Marketing Manager