Case Study: Descartes Localz achieves GDPR-compliant lead enrichment and pre-show meetings with Cognism

How Localz enriches its data and finds new business opportunities with Cognism

Descartes Localz, a provider of real-time geo-location and messaging solutions for delivery and field service, relied on event attendance for lead generation but faced poor-quality delegate lists and uncertainty about GDPR-compliant contact data. To address this, they partnered with Cognism and deployed Cognism Prospector and Cognism Refresh to find target audiences and enrich stale records while staying compliant.

Cognism helped Descartes Localz build persona-driven prospect lists, automate outbound outreach and refresh contact details in real time, delivering results within days: more relevant contacts, higher email engagement, reduced bounce rates and three meetings booked pre-show. Cognism Refresh also kept job titles, company revenue data and role changes up to date, improving lead quality and compliance.

Descartes Localz

Louise Robertson

Global Marketing Director