Case Study: Kinaxis generates 5.7% of MQLs with Cognism

How Kinaxis Generates More MQLs With Cognism Than Other Providers

Kinaxis, a global supply chain management software company, needed more accurate B2B contact data to support lead generation, especially in EMEA and APAC where its existing providers had gaps. The marketing operations and sales teams were looking for a reliable data source that could complement their current tools and improve the quality of contacts used for outreach and nurture campaigns.

Kinaxis implemented Cognism’s B2B data platform alongside LinkedIn Sales Navigator, Salesforce, Eloqua, and Outreach, using it to find, verify, sync, and supplement contact data across their workflows. With Cognism, Kinaxis generated 5.7% of its MQLs, outperforming other vendors, while also improving data accuracy and streamlining CRM integration and prospecting for the BDR team.

Kinaxis

Barbara Collins

Marketing Database Manager