Case Study: JOMA achieves targeted outreach and higher lead volumes with Cognism

How JOMA Packaging Uses Cognism for Targeted Outreach

JOMA Packaging, an Austrian manufacturer of smart plastics technology for sustainable packaging, needed a better way to target the right prospects and segment niche markets more accurately. To improve its prospecting, the company turned to Cognism and its B2B database to find valid contact data and support more targeted sales and marketing outreach.

Using Cognism, JOMA built lead lists, identified the right contacts in its ICP, and segmented markets by criteria like geography and revenue to route leads to the right sales managers. With Cognism, JOMA achieved ROI within the first year and saw a 30% to 40% increase in lead volumes, while also improving the quantity and quality of leads and speeding up access to target contacts.

JOMA

Paul Weissenstein

Area Sales Manager