Case Study: Darwinbox expands US market presence with Cognism

How Darwinbox Used Cognism to Expand Its US Market Presence

Darwinbox, a leading human capital management platform, needed a better way to identify and reach the right personas as it expanded from India and Southeast Asia into the US and EMEA. To solve this, the company evaluated several B2B data solutions and chose Cognism’s B2B data platform for contact and account enrichment, CRM integration, and outbound prospecting support.

With Cognism, Darwinbox enriched account and contact data across its target geographies, built more accurate lists, and powered outbound, events, and campaign marketing workflows. The results included growing US target accounts to 4,000, adding 15,000 US-based contacts, improving database quality by 10%, increasing call connect rates from 1% to 5%, and doubling meetings booked per week.

Darwinbox

Siddhartha Jain

Head of Marketing Strategy and Operations