Case Study: Cranfield School of Management achieves higher conversion rates and finds 1,800 new prospects with Cognism

How Cranfield School of Management uses Cognism’s high-quality data to find thousands of new prospects

Cranfield School of Management, a leading UK business school, needed to improve outreach for its executive education programmes. Historically they used broad datasets from data providers and email firms, which produced high wastage and limited ability to test niche segments—so they turned to Cognism, specifically using Cognism Prospector, to enable more refined targeting and segmentation of cold audiences.

Cognism implemented Prospector to help Cranfield build precise buyer personas, search a B2B database, and run CRM-integrated, automated email campaigns. The campaign found 1,800 new prospects, delivered higher email response and conversion rates compared with another supplier, and enabled Cranfield to move to a quality-over-quantity approach while easily tracking replies and follow-ups.

Cranfield School of Management

Violeta Da Rold

Marketing and Communications Manager