Case Study: ComplyAdvantage achieves higher conversion rates and better data quality with Cognism

How Cognism Beats All Benchmarks For Comply Advantage

ComplyAdvantage, the UK-based anti-money laundering and financial crime risk technology company, needed to improve the B2B data powering its account-based marketing and lead generation efforts. To do this, the team turned to Cognism’s sales intelligence platform to fill gaps in account and contact coverage across its target markets in EMEA and the US.

Cognism was added alongside other data vendors to provide higher-quality mobile numbers, better coverage, and cleaner email data for the sales and revenue operations teams. The results were strong: ComplyAdvantage reported a 15% increase in conversion rates, a 6% email bounce rate, and that Cognism data helped book 10% of new business meetings, with Cognism becoming its most consistent source of quality phone numbers.

ComplyAdvantage

Jonny Fianu

Global Head of Revenue Operations