Cognism
126 Case Studies
A Cognism Case Study
PharmaData Company, a global leader in laboratory services, was struggling with inconsistent prospect data quality, especially outside the US in APAC and EMEA. While using ZoomInfo, their team found it difficult to reliably source contact details and spent too much time researching prospects. Cognism’s B2B data and Sales Navigator integration were brought in to improve contact coverage and support sales outreach.
Cognism helped PharmaData Company find contact details in seconds, export them directly into Salesforce, and use features like “enable everywhere,” Enrich, and Intent to streamline prospecting. The result was a 200% increase in meetings booked, a reduction in contact research time from 15–30 minutes to just a couple of clicks, and higher-quality prospecting thanks to Cognism’s continually enriched and diamond-verified database.
PharmaData Company